Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Nicholas Crane and offering the same kinds

and offering the same kinds of research-based insights that made Thinking

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Author/Artist:Gilad Janklowicz|Rob Hearn

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Nicholas Crane and offering the same kindsHOW DOES MAGIC HAPPEN? The Ogilvy advertising legendone of the leading minds in the world of branding (NPR)explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the