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According to Shape, key strategies for managing global IP maintenance costs include: Filing and maintaining rights only in jurisdictions where they offer a strategic or commercial advantage Regularly reassessing the value of each right and abandoning those that no longer align with business objectives Implementing a tiered maintenance strategy based on business importance Using analytics to assess market potential, competitor activity, and revenue impact Allowing rights to lapse in regions where they no longer provide value The GLP-1 patent case may or may not reflect a costly mistake on Novos part, but its a reminder that IP isnt static
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It can inhibit ferroptosis by activating GPX4 by activating SLC7A11
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It is both a GLP-1 and a glucose-dependent insulinotropic polypeptide (GIP) receptor agonist
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