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Tirzepatide works by activating GIP and GLP-1 receptor pathways
The company's explosive growth caught the attention of tech leaders, including OpenAI's president, who posted on X: "AI creates new opportunity for entrepreneurs," quoting the NYT report on Medvi
Eli Lilly will assign a brand name (the tirzepatide playbook used Mounjaro for diabetes and Zepbound for obesity, so a parallel split is plausible)
The live video appointment is mandatory for every new patient
CEO Bourlas comments about unmet medical needs and 200+ co-morbidities ( [17] ) signaled that Pfizer aimed for market leadership, not just category entry
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