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Key Question: As the GLP-1 consumer becomes mainstream, how should brands and marketers adapt their strategies
Strategies to break them: Caloric cycling: Instead of eating the same amount every day, vary intake
Citrus fruits (oranges, grapefruit, clementines) Citrus fruits are high in water and vitamin C, and their natural tartness can feel refreshing when appetite is low or food tastes feel different
Surgery to remove skin and fat does not result in weight loss
The Logistics Flex: Amazon is leveraging its massive supply chain to offer Same-Day Delivery of the medication to nearly 3,000 cities and towns, a footprint it plans to expand to 4,500 locations by the end of 2026
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