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ISBN: 9780357368107
the mobile Cambridge One Digital Pack provides all the necessary learning resources in a user-friendly digital environment
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learners use English as a tool for global communication and are encouraged to celebrate connections between people of diverse cultures and backgrounds
ISBN: 9789043944991
Entrepreneurial Marketing: How to Develop Customer Demand ISBN 9789463173865 ISBN: 9780357368107Entrepreneurial Marketing: How to Develop Customer Demand Edwin J. Nijssen is an English language textbook that focuses on developing customer demand for innovative products. This book is intended for students in higher education who are concerned with marketing strategy, entrepreneurship, and entrepreneurial marketing. The book addresses the question of how, as an entrepreneur, you can create a market for innovative products that do not yet exist.
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