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Author: Adriaan Rademaker | Michel Buijs
Author: Ton Borchert | Wouter de Vries Jr
This course is designed to raise students' awareness of their learning methods
variërend van niveaus A1 tot C2
Author: Johan Klungel
Consumer Behaviour A European Outlook: A European Outlook ThiemeMeulenhoff Author: Adriaan Rademaker | MichelA European Outlook This study book covers consumer behaviour in depth and focuses on what consumers buy, but especially also why they buy, when, where and how they evaluate their purchase and ultimately dispose of it. The second edition has been thoroughly adapted to the European market and highlights the key concepts in consumer behaviour. The authors show how marketers apply these principles when developing and implementing marketing strategies. The
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